JPR Intership/Work

So many you know (maybe?) that I'm currently interning at J Public Relations (JPR). JPR is a full service public relations firm providing media relations, social media campaigns, event campaigns and crisis communications. I've been there since April 2010 and I enjoy it. Some days it's crazy busy and others it's slow. It really depends on what's going on with the clients.

Right now some of my responsibilities are writing press releases (favorite!), fact sheets (favorite!), updating clients social media accounts (favorite!), updating clients online calendars and the usual errand run. One of the clients I'm assigned to is Playa Grill and Margarita Bar in Mission Valley, San Diego. It's Mexican cuisine cooked with sustainable meats, farmed-fresh produce and house-made sauces and salsas. And it's GOOODDD, especially their Valrhona Chocolate Martini.

A week and half ago, we had the official Grand Opening Party for the media. I personally thought it was a success! I assisted with writing grand opening press release, event promotion and event check-in. When I was checking people in, I met plenty of important media in San Diego, from TV, newspaper and magazines! Throughout the event I asked people what they liked and I loved these comments "Whatever they put in their Fajitas was bomb! Some of the best!", "This outdoor patio and fire pit is pretty neat, it's relaxing." It was great to hear good reviews for our client! I hope the grand opening event drives more traffic to Playa Grill and Margarita Bar and garners them some coverage from the event!

Down below is event press release that I helped write and event poster that was provided.

Product Development: Editorial

YESSSS. I am almost done. Today is the first official day of my last week of college. I had two major final projects that were due, Senior Project (which was the Vin De Syrah Project, I talked about in my last post) and Product Development.

For Product Development I was paired up with another Fashion Marketing and Management student, Amy and a Fashion Design Student, Jeremy. The objective of the class is that our team took products from concept to marketplace, researched materials and analyzed trends for the development of private label merchandise. Prototypes are developed, and manufacturing and budgetary issues are analyzed. Accounts and interfacing with advertising agencies will also be covered.

The brand that we decided to create our project for was ZZegna, an Italian Mens luxury apparel designer. The concept was to create their first Womens RTW called, ZZegna donna. Jeremy did the concepts and designed the clothing, while Amy and I marketed the apparel accordingly. We had 6 prototypes: Mini Dress with Bishop Sleeves, Deep Neck Tee, Banded Bottom Tank, Sleeveless Night Shirt, Twin Front Slit Pencil Skirt, and High Waisted Pant.

A major component of our marketing strategy was to create editorials to be featured in major fashion magazine across the world. The prototypes that are in the editorial are the dress, banded tank, and skirt. Below I have full editorial and descriptions that we used for the project.


The Lotus Classico,
Gaze into classic styles influenced by contemporary Asian Customs

FASHION CREDITS:
Photography by: Amy Bjornson
Model: Katherine Wisniewski
Hair and Make-up by: Katherine Wisniewski
Designer: Jeremy Butts
Editorial Assistant: Rhocelli Pascual











They were absolutely great to work with....as a whole we definitely had our creative minds put their best effort into our Product Development Class. I am very proud of the work that we produced